The first 3 words in Google's published Code of Conduct are "Don't be evil." - I've been wondering for a while how well they are doing measuring up to that.According to this article, not so well. My favorite line from the author is "doing good does not mean you are not also doing evil."
Is all this a little paranoid? Maybe, but I like the way he thinks and I'm going to be paying more attention from now on.